In almost every technology company, if you’re explaining your business model savvy technology executives ask the question:<\/p>\n
Who are you selling this too?\u00a0 What’s his\/her title, where does he work?\u00a0 What’s the size of their company?<\/p><\/blockquote>\n
It’s a question that helps the questioner understand, and the responder clarify exactly <\/em><\/strong>who is buying the product.\u00a0 This is critical for a business!\u00a0 Is it the System Administrator manager who is looking for his DBAs to coordinate their efforts (groupware for DBAs)?\u00a0 Is it a CRM system that the business users are primarily evaluating for use (salesforce\/sugarcrm) but requires huge IT investment for configuration\/integration??\u00a0 For a software or IT services provider, deciding WHO you sell to (Business Users or IT) is hugely important!<\/p>\n
Asking this question when that technology or services is in Business Intelligence is just plain useless though.<\/strong><\/em> Business Intelligence is always a mix of the two.\u00a0 IT?\u00a0 Sometimes they’re the ones buying, but never without HUGE amounts of time spent with the business side (casual report developers and business analysts).\u00a0 Business Users buying tableau, and coordinating parts of the purchase or data access with IT?\u00a0 Yup.\u00a0\u00a0 Analysts embedded with business teams buying SAS\/SPSS, through an IT purchasing process?\u00a0 Sure thing.<\/p>\n
Business Intelligence is always sold to two groups at once which makes it a tricky thing to sell.\u00a0 Anyone reading this, consider how much tension you’ve observed between your IT\/Business groups.\u00a0 Trying to get dead in the middle on this is a tricky proposition.<\/p>\n
Business Intelligence sales guy earn their money for sure!<\/p>\n","protected":false},"excerpt":{"rendered":"
In almost every technology company, if you’re explaining your business model savvy technology executives ask the question: Who are you selling this too?\u00a0 What’s his\/her title, where does he work?\u00a0 What’s the size of their company? It’s a question that helps the questioner understand, and the responder clarify exactly who is buying the product.\u00a0 This […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/posts\/479"}],"collection":[{"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/comments?post=479"}],"version-history":[{"count":0,"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/posts\/479\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/media?parent=479"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/categories?post=479"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/tags?post=479"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}