{"id":73,"date":"2005-06-09T17:00:29","date_gmt":"2005-06-10T00:00:29","guid":{"rendered":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/?p=73"},"modified":"2005-06-09T17:00:29","modified_gmt":"2005-06-10T00:00:29","slug":"bi-data-goes-interactive","status":"publish","type":"post","link":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/2005\/06\/09\/bi-data-goes-interactive\/","title":{"rendered":"BI Data goes Interactive"},"content":{"rendered":"<p><a href=\"http:\/\/www.netflix.com\">Netflix<\/a> has been using the old Amazon trick for a while now.  You know, people who liked book X also like this rubber <a href=\"http:\/\/www.amazon.com\/exec\/obidos\/tg\/detail\/-\/B00073FNR0\/qid=1118361759\/sr=8-1\/ref=pd_csp_1\/002-3470182-6732860?v=glance&amp;s=home-garden&amp;n=507846\">spatula<\/a>.  Infamous and lucrative&#8230;<\/p>\n<p>Netflix has taken this to a whole new level.  They&#8217;ve mined the suggestion data, cross referenced it with my friends data, and provided me recommendations based on what my friends liked and I like.  As if that wasn&#8217;t hip enough, they&#8217;ve turned this mined information into an interactive experience:<br \/>\n<img decoding=\"async\" src=\"\/entry_images\/netflix_quiz.jpg\" border=\"0\"><\/p>\n<p>Two things that keep people engaged in your site: <b>relevant content<\/b> (mined) and <b>interactive media<\/b> (participation).  Netflix hit this one out of the park, in my opinion!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix has been using the old Amazon trick for a while now. You know, people who liked book X also like this rubber spatula. Infamous and lucrative&#8230; Netflix has taken this to a whole new level. They&#8217;ve mined the suggestion data, cross referenced it with my friends data, and provided me recommendations based on what [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[6],"tags":[],"_links":{"self":[{"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/posts\/73"}],"collection":[{"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/comments?post=73"}],"version-history":[{"count":0,"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/posts\/73\/revisions"}],"wp:attachment":[{"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/media?parent=73"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/categories?post=73"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.nicholasgoodman.com\/bt\/blog\/wp-json\/wp\/v2\/tags?post=73"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}