A company that doesn't get "it" – ParAccel homepage

UPDATE: ParAccel have updated their website and no longer have the below silly teaser link.

I ran into someone from ParAccel at a TDWI conference this year and she alluded to the fact that I might find their product interesting. I saw another blog posting that mentioned them so I figured out it was time to go and find some information.

I’m a consultant. I’m not into vague marketing statements like “We scale linearly and process data 100x faster than everyone else.” Everyone has that on a website with a Dashboard or some whizbang graph. What is going to get a company into my sales channel (I have customers)? Good information about their product. What it is. Specs. Diagrams with approach to scaling. Things people like me need to understand what a product is.

So – here’s a dumb move. Put a link on your homepage (http://www.paraccel.com) that invites people to learn about your Architecture but then come up with some self important fake popup about an architecture that is SOOOO secret we can’t even give you a big diagram with bubbles and concepts.

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In the day and age where Open Source and user generated content, tips, ideas are progressing technology at impressive rates there are clearly some people who get “it” and don’t. Getting customers jazzed about your product (with that big diagram with bubbles and concepts) is more important than what you think your competitors will gleam from it (big diagram with bubbles and concepts).

Yawn. Moving on. 🙂

3 thoughts on “A company that doesn't get "it" – ParAccel homepage

  1. kim

    Hi Nick,

    Sorry about that but we were still in stealth mode and were being extra careful right before launch. We are now launched and not so secretive. In fact, there’s an architecture paper by Richard Winter and a few graphics on our website. I hope these are helpful and I’ll be happy to tell you more now that we’re in-the-know.

    Best Regards,
    Kim

    Reply
  2. gini12

    hey guys, drawing Charts has become so simple just chk this out visifire it has cool and amazing charts offered under open source and now even supports silverlight 2 beta 2 just for free

    Reply

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